History

Mercopar: a new trade fair concept

Scenario
Mercopar emerged and was developed over the course of the 1990s, amid the recessive scenario that marked the Brazilian economy all throughout that period. This set of circumstances was marked by changes in the Brazilian industrial model. The globalization process began prowling around the outskirts of factory yards, compelling them to either modernize or close up shop. It was all or nothing!
In the early 90s, discussion on the practice of industrial subcontracting was very much in vogue, involving the idea of medium and large companies in various industrial segments hiring micro and small businesse

Differential
There was no trade fair in Brazil with such a specific focus on this link between micro and small business and medium to large companies. In was in the Industrial Subcontracting Pavilion of the Hannover Industrial Trade Fair that SEBRAE/RS found inspiration to try something similar in Rio Grande do Sul State. Thus, in Caxias do Sul, the main industrial hub of Rio Grande do Sul, Mercopar – Industrial Subcontracting Trade Fair for Mercosul, was born. A Mercosul union with partners.
The major methodological advance of Mercopar, with the Buyer Project, was to create opportunity for micro and small businesses to be integrated into the broader supply chain, receiving incentives to invest in technology and seek quality certifications for processes and products, taking the need for adaptation to industrial subcontracting requirements into account.

Internationalization
In 1998, the trade fair experienced a period of profound conceptual revision and technical restructuring, when it pursued new partnerships and expansion of its business objectives, to make it a more professional and self-sufficient trade fair with national and international range. Then SEBRAE/RS formed a partnership with Hannover Fairs Sulamérica, which is a member of the Deutsche Messe AG Group from Hannover, Germany. The next year, in 1999, the concept of partner country was instilled, yet again inspired by the Hannover Industrial Trade Fair, which had been using this strategy.

Consolidation
Even with all of the hardships inherent to bold and unprecedented ventures, it was able to overcome the obstacles to integrating micro and small enterprises as suppliers in the broader supply chain. This approach played a key role in the technological leap of subcontractors, because it induced them to pursue quality certifications in order to adapt to industrial subcontracting requirements.
With each new run of the trade fair, SEBRAE/RS and Hannover Fairs Sulamérica teams have reshaped concepts, adding new development products.
Today Mercopar is a consolidated enterprise that holds a key place in the Brazilian industrial sector, becoming the top subcontracting and industrial innovation trade fair in Latin America.